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Speak Up For Care General Election Campaigning

Thank you to our members in the Policy & Public Affairs Network and the Marketing & Communications Forum for assisting us in the development of this toolkit. Further feedback would be welcomed! Please email with any further comments.

The toolkit contains important guidance for any members planning to get involved in campaigning, particularly those which are registered charities. However, we would urge all members to read the toolkit thoroughly and to contact with any questions concerning election campaigning rules.

We have also created a series of letter templates to encourage your staff, people who draw on your care and their families, friends and supporters to contact their local MP or candidate and arrange visits to their care settings. All resources are purely intended as guidance to provide a structure and ideas and do not have to be followed to the letter. In fact, we would suggest members to use the templates as a guide and insert their own thoughts and comments into them and encourage staff and those drawing on care using the other templates to do the same.

In addition, we have developed some content for members to use on their websites and also to inspire a series of social media posts. The suggested posts are in the voice of a care provider, a care worker and someone in receipt of care and could be used to encourage those using your services and their families, friends, supporters and the wider community to lend their voices to help us all Speak Up For Care.

We will do regular updates to the toolkit as more is known around timings for the General Election and let members know when these have been done.

Social media

A word of warning regarding using social media, do be mindful of the negative reactions some users, particularly on X (formerly Twitter), can have towards posts featuring people who use your care particularly where the images include visiting politicians. We would advise contacting the office of the visiting MP or candidate to agree the terms of engagement for the visit, provide some key points about your service that you would want them to highlight in their posts or perhaps agree some social media wording in advance.

Resources available for download

Click on each resource to download:

Election toolkit

Easy read guidance for letter from person in receipt of care to local MP or candidate update

Easy read template for letter from person in receipt of care to local MP or candidate

Letter content from person in receipt of care or support to local MP or candidate

Letter content from care provider to local media

Letter content from a care manager to local MP or candidate

Letter content from a care worker to local MP or candidate

Letter content from care provider to local MP or candidate

Website content

Social media content

Speak up for Care logo


Member campaigns

There are several campaigns being run by members which we support and which align to what we are asking for in the Speak Up For Care campaign:

Pay Fair For Social Care Campaign | Dimensions (

Why We Care | Mencap