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The Orders of St John’s Care Trust – Case Study

Find out how Smooth Digital helped The Orders of St John Care Trust build back confidence in Care Homes using digital marketing!

The Orders of St John Care Trust is one of the UK’s leading not-for-profit care organisations working solely to provide high quality care for older people. They, like many others, were aware of the negative media coverage surrounding care homes during the pandemic, so worked with Smooth Digital on a campaign to change public perception and reassure their communities that they continue to nurture a vibrant and caring atmosphere during these hard times. Using digital marketing, Smooth helped them raise their brand awareness whilst showing a fresh and innovative approach to their social and digital campaigns.

The campaign was nominated for Best Care Home Marketing, Advertising, PR or Digital Initiative at a leading industry awards event. Find out why, and read about OSJCT, their challenges, the Smooth approach and see the results of the campaign here

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