No one can predict when a crisis may strike, whether it’s a local incident or a global pandemic. We can, however, control the way we handle its impact on our staff and brand reputation. While health and care providers are doing a fantastic job to save lives and help the vulnerable, it is important that they have a public relations (PR) Crisis Plan in place during these unprecedented times.
If something goes wrong and an organisation or individual finds themselves in the spotlight of public attention, it’s much easier to reduce distress and reputation damage if everyone knows what to do next. Most importantly, a comprehensive plan will allow you to manage the crisis efficiently and effectively, without diverting your valuable time from providing excellent care.
Therefore, we have prepared you a series of factsheets, explaining the 3 key stages (BEFORE, DURING & AFTER) when managing a PR crisis, specifically for the Health and Social Care sector.
In the last two factsheets, we discussed the preparations required and common questions BEFORE and DURING a PR crisis, including:
- Reason for having an extensive PR crisis plan in place
- The need for a diverse PR crisis response team
- What is a PR crisis checklist
- How to identify the appropriate spokesperson to represent your organisation
- Preparations required before addressing the issue to the public
- What should be included in the messages
- How should the message be delivered
This time, we will focus on the last stage- AFTER a PR crisis. It pinpoints:
- Preparations required before addressing the issue to the public
- What should be included in the messages
- How should the message be delivered
To download Factsheet 1 on ”Managing PR in a Crisis – Before a Crisis ”, please visit here.
To download Factsheet 2 on ”Managing PR in a Crisis – During a Crisis” please visit here.
*All information is correct at the time of publishing. Use of this material is subject to your acceptance of our terms and conditions.
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