No one can predict when a crisis may strike, whether it’s a local incident or a global pandemic. We can, however, control the way we handle its impact on our staff and brand reputation. While health and care providers are doing a fantastic job to save lives and help the vulnerable, it is important that they have a public relations (PR) Crisis Plan in place during these unprecedented times.
If something goes wrong and an organisation or individual finds themselves in the spotlight of public attention, it’s much easier to reduce distress and reputation damage if everyone knows what to do next. Most importantly, a comprehensive plan will allow you to manage the impacts of the crisis efficiently and effectively, without diverting your valuable time from providing excellent care.
In the last factsheet, we discussed stage 1 – BEFORE a PR crisis, including:
- How and why we should have an extensive PR crisis plan in place
- The need for a diverse PR crisis response team
- What is a PR crisis checklist
- How to identify the appropriate spokesperson to represent your organisation
You can view the last factsheet – Part I of the series here.
This time, we will focus on stage 2- DURING a PR crisis:
- Preparations required before addressing the issue to the public
- What should be included in the messages
- How should the message be delivered
Download the factsheet for free above and don’t forget to follow us on our social media so you know when the next factsheet becomes available!