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apetito donates £40,000 to charity this Christmas

In a year that has proven incredibly challenging for charities supporting those who need help the most, leading Care Homes meals provider, apetito, has made donations this Christmas of over £40,000 to charities who work with some of those most affected by COVID.

The first of these is Alzheimer’s Support, apetito’s long-standing Charity Partner at its Wiltshire home. The £20,000 donation will help support the charity’s day clubs which provide respite to people with dementia.

The Trussell Trust – which supports a nationwide network of food banks – will receive a donation of £10,000.   This year alone has seen referrals to food banks increase by more than 89% with 50% of these individuals never having used a food bank previously.

The Salvation Army is the third charity that will benefit, with apetito donating £10,000 to The Salvation Army’s Christmas Appeal. As well as being a long-standing customer of apetito, The Salvation Army is renowned for supporting older people, families and the homeless.

Alzheimer’s Support CEO Babs Harris said:  “We are thrilled to receive this very generous donation which will make a real difference to the support we are able to provide in Wiltshire. We are so proud of our partnership with apetito.

“The company is committed to helping people live well with dementia and has a deep and genuine understanding of our work. We love the fact that apetito encourages its employees to spend time in our day clubs and groups, gaining insight into the lives of people affected by dementia and seeing how the money they raise for Alzheimer’s Support is spent.

“Strong connections have been built as a result and when apetito’ employees fundraise for us, whether it is doing a skydive or running a cake stall, they know at first hand the positive impact of their efforts.  This is corporate social responsibility at its best.  Thank you apetito.”

Paul Freeston, Chair and CEO, apetito UK and North America said:  “2020 has been an incredibly challenging year and we fully appreciate that this year, more than ever, every penny counts to help those in greatest need. When COVID first appeared, few of us foresaw the impact it would have on our lives. 

Normally, our company supports a number of team’ and customer Christmas social events which cannot take place this year due to COVID restrictions.  Instead, we have decided to redirect these funds – and much more – into making a real difference to some of those most affected by COVID.”

For more information on the work apetito does to support its customers and local community, visit

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