Did you know that Bing has hit 100 million daily active users? Whilst Google is still the most popular search engine, Bing is showing increased importance as a channel. Our latest care home trends report revealed that Bing Organic and Bing PPC accounted for 3% of website traffic generated between April 2022 and March 2023.
Pale in comparison to the 64% generated from Google Organic and Google PPC. However, when it comes to the calls that occurred following a visit to a care home website – 8% of calls were attributed to Bing. That’s a year-on-year growth of 115%. Now it’s important to remember that Bing’s numbers are still low compared to Google, but it’s worth thinking about what activities you’re doing on Bing – is it even a part of your marketing strategy? Do you have Bing Places set up for your care homes? Are you ranking organically? Are you running any Microsoft Ads campaigns?