Not-for-profit quality care for over 25 years
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Is Bing being overlooked in your marketing strategy?

Did you know that Bing has hit 100 million daily active users? Whilst Google is still the most popular search engine, Bing is showing increased importance as a channel. Our latest care home trends report revealed that Bing Organic and Bing PPC accounted for 3% of website traffic generated between April 2022 and March 2023.

Pale in comparison to the 64% generated from Google Organic and Google PPC. However, when it comes to the calls that occurred following a visit to a care home website – 8% of calls were attributed to Bing. That’s a year-on-year growth of 115%. Now it’s important to remember that Bing’s numbers are still low compared to Google, but it’s worth thinking about what activities you’re doing on Bing – is it even a part of your marketing strategy? Do you have Bing Places set up for your care homes? Are you ranking organically? Are you running any Microsoft Ads campaigns?

Learn more about the current marketing trends for the care sector in our latest report: 

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