Mediahawk – the UK’s leading call tracking and marketing attribution platform for care homes – has published its spring 2026 trends report, and the findings are essential reading for care home marketers.
Based on anonymised data from millions of care home web visitors, calls, and enquiries tracked between April 2025 and March 2026, the report reveals:
- A 9% year-on-year increase in call volumes, continuing a sustained growth trend
- A 7.5% fall in the visitor-to-call ratio, as care seekers take longer to decide
- Significant keyword performance shifts, including a 211% increase in ‘dementia’ calls
- Which channels are driving the highest-intent enquiries
- Practical advice on improving ROI and filling occupancy gaps
With AI-powered search changing the research journey and marketing budgets under pressure, this report gives care home marketers the data and insight they need to stay ahead.
Download your copy of the free report here:
