Care seekers’ journeys are getting longer and more complex. They’re switching between channels, taking more time to decide, and increasingly exploring AI-powered search before they ever pick up the phone.

That means last-click data alone can no longer tell you what’s really driving enquiries or move-ins.

Mediahawk’s latest care homes trends report reveals how marketers are adapting. From the seasonal patterns in respite care enquiries to a 9% year-on-year rise in call volumes, the data points to clear opportunities for those who know where to look.

Our latest blog draws out three practical priorities from the report: understanding care seeker behaviour, using channels tactically, and optimising every step of the conversion journey.

Read the blog at mediahawk.co.uk to see what the data shows and what it means for your marketing.