NCF have launched Here To Care, a campaign to help profile the amazing work staff, carers and care providers are doing in the face of the Covid-19 pandemic.

24 hours a day, seven days a week care home providers and our professional care home staff have continued to provide care under the most challenging of circumstance. They – like their amazing colleagues in health – have done this with compassion, providing a lifeline for the most vulnerable across all our communities, ensuring care settings continue to be places where people thrive.

Here To Care is the strapline and we encourage members to support the campaign and use it as a hashtag on social media #HereToCare.

Support from members

We have been delighted by the overwhelmingly positive response from our members, confirming their intention to be involved.  Thank you to the members who have submitted case studies that feature residents (and their families), care workers and care home staff, with a positive story to tell.  Thank you to all spokespeople too, who have put themselves forward for media interviews.

Please keep your stories coming!  There is a real urgency to this request as we want to ensure we achieve a greater balance to the story being told..

Media coverage

We’ve had a great start with over 90 pieces of coverage in the first month with an ‘Opportunity to See’ of over 16 million. Most of the coverage has appeared in the local media, with 22 pieces of national coverage.

Please contact [email protected] with any questions about Here To Care and how to get involved.