Sanctuary Care is proud to announce that it has been shortlisted for four prestigious awards at the Care Home Awards 2026, recognising excellence across marketing and PR, digital and communication, clinical innovation, recruitment and retention, and meaningful resident experiences.

The short-listings highlight the dedication, creativity, and compassionate leadership shown by teams across the organisation, as the not-for-profit care provider continues its mission to enrich the lives of residents and colleagues every single day.

Shortlisted Categories:

*Best for Communication and Use of Digital Channels

For the Talent Marketing Strategy

This refreshed digital-first approach to employer branding has been recognised for its creativity and impact. With an emphasis on authenticity and storytelling, the strategy showcases Sanctuary Care as a modern, values-d-riven employer of choice – enhancing reach, engagement and talent attraction across digital platforms.

*Best Care Home Marketing, Advertising or PR Activities

For the Sanctuary Care Cookbook

Celebrating the joy of food, nostalgia and shared moments, the sale of charity cookbook ‘A Lifetime of Flavours’, has already raised over £4,700 for Mental Health UK. This heartfelt project brings together over 40 treasured resident recipes and stories from across its homes, highlighting the role of food in connection, continuity and wellbeing.

*Best for Nursing Care

For Sanctuary Care’s Clinical Strategy

Following its recognition at the Nursing Times Awards 2025, where it won the Care of Older People category, Sanctuary Care’s pioneering Clinical Strategy has once again been shortlisted. The strategy underscores the organisation’s commitment to clinical excellence, innovation, and delivering high-quality-, person-centred nursing care.

*Best for Staff Recruitment and Retention

This shortlisting celebrates Sanctuary Care’s continued investment in people. From enhancing onboarding processes to strengthening colleague development, progression and wellbeing, the recognition reflects success in building a culture where every colleague feels supported throughout their career journey.

Sanctuary Care’s Chief Operating Officer Sarah Clarke-Kuehn: “We are absolutely delighted to receive not one but four national short-listings. They reflect the passion and commitment of our teams, who consistently deliver exceptional care which enriches the lives of both our residents, their loved ones and colleagues across Sanctuary Care.”

For more about life at Sanctuary Care visit www.sanctuary-care.co.uk/enriching-lives