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Report on the social care workforce crisis wins national award

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A ground-breaking report that provided evidence on how frontline carers receive an unjust deal in comparison to their peers in other public funded industries, has been awarded a prestigious accolade at this year’s CIPR PRide Awards.

Unfair to Care, created by national social care charity, Community Integrated Care, took home the Gold Award for Best Not For Profit Campaign – recognising the successful planning, delivery and execution of their widely successful report.

Organised by the Chartered Institute for Public Relations (CIPR), the PRide Awards celebrate the outstanding work across the field of communications. Winners were announced at an awards ceremony on Wednesday 12th October at The Lowry in Manchester.

Launched in July last year, Unfair To Care produced the first-ever independent analysis of the frontline Support Worker role and uncovered research, indicating that many social care workers would be paid up to 39% more – an additional £7,000 – if they worked in other public funded sectors.

Since launch, the research has been engaged with by the public, politicians and the media, reaching 64 million people, and it continues to provide a compelling case for change within the sector. Its success at this year’s CIPR PRide Awards demonstrates the scale and impact of this important piece of work.

Danielle Chan, Director of Communications and Engagement at Community Integrated Care, said, “We’re over the moon to have Unfair To Care named the Best Not For Profit Campaign at the CIPR awards. When we launched the campaign, our ambition was to raise awareness of the unjust pay gap that exists between our extraordinary social care workforce and their public sector peers.”

She continued, “Having Unfair To Care recognised is a fantastic achievement, not just for our charity but for the whole of the care sector, raising the profile of our incredible colleagues and our collective battle for them to be given the pay and recognition they deserve.

John Hughes, Director of Partnerships and Communities at Community Integrated Care, said, “We’d like to extend a huge thank you to everyone that supported the campaign, including Korn Ferry, the National Care Forum, Skills for Care, the Future Social Care Coalition, and most importantly our amazing colleagues, the people we support and their families. Each and every one of them played a crucial role in making Unfair To Care a success. We will continue to advocate for the change we desperately need to see within the sector, and are excited to be launching a follow up campaign later this Autumn.

The award comes at an exciting time, as Community Integrated Care is set to embark on the next phase of Unfair To Care, which will kick off in November and build on the work carried out in their initial research.

To find out more about Unfair To Care and to read the initial report, visit www.UnfairToCare.co.uk

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