Not-for-profit quality care for over 25 years

Guinness Care Launch ‘Safetember’ Campaign to Raise Awareness of Elder Abuse

September marks the start of Guinness Care’s Safetember campaign – this annual campaign aims to raise awareness of different safeguarding matters.

This year, Guinness Care is calling on everyone to help protect against elder abuse, with the message of Together, we can make a difference and stand up to abuse.’

Elder abuse is defined as: a single or repeated act, or lack of appropriate action within any relationship where there is an expectation of trust which causes harm or distress to an older person. 

The Agewell Foundation have reported that at least 73 per cent of the elderly population said that they have experienced abuse during the Covid-19 lockdown.

Paul Watson, Managing Director of Guinness Care said:

“As a housing and care provider, we have a very important role to play in helping to keep people safe. Guinness is committed to safeguarding people who receive our services and helping to protect them from abuse.

“This year’s focus on elder abuse is so relevant, as the number of reported victims has risen a shocking 37 per cent during lockdown. Safetember provides an opportunity to highlight, more widely, the importance of preventing, identifying and reporting elder abuse. It will also help educate people on the signs of abuse and the assistance available where anyone is concerned. We look forward to working with Age UK during the month to share these vitally important messages”.

What will the campaign involve?

Throughout the month Guinness Care will be sharing various tools with their employees to help them prevent, identify, and report abuse. This will include:

  • Real life case studies and stories.
  • Lunch and learn sessions open to all Guinness employees, held by Age UK.
  • Educational content including practical tips on how to spot the signs and take appropriate action.

How you can get involved

Guinness Care is calling on everyone to raise awareness of elder abuse and help protect communities. ‘Together, we can make a difference and stand up to abuse.’

Information will be shared on the Guinness Care Facebook and Twitter throughout September, including practical tips on how to spot signs of elder abuse, as well as important links of accessing help when it is needed. Join in on the conversation using the hashtags #Safetember and #StandUpSpeakUp.

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