Not-for-profit quality care for over 25 years

Belong Hires Internally to Appoint Crewe Care Village General Manager

Care village operator Belong has recruited its newest general manager internally, appointing Cheryl Davies to lead its CQC Outstanding-rated Crewe care village.

Formerly support manager at Belong Macclesfield, Cheryl has over 27 years’ experience in a range of care sector roles. Her career with Belong spans over a decade, from when she joined as registered manager of its home care service, Belong at Home, which she helped establish in 2010.

Commenting on her appointment, Cheryl said: “When I started working in care, at 15 years old, this was my dream job. I love Belong’s ethos and how the organisation places the individual at the centre of everything we do.

“My priorities now are getting to know everyone at the village and retaining its CQC Outstanding rating. Key to this will be maintaining strong management and support teams, as well as listening to and acting on feedback from residents, their relatives, and colleagues.

“When I first began working at Belong, I could see myself developing and progressing my career here. I’m a strong believer in giving people opportunities to learn and develop, and this will be an important part of my approach to ensuring that we have the right people in the right roles.”

As Support Manager at Belong Macclesfield, Cheryl shared knowledge and ideas with Belong villages in Crewe and Warrington as part of the organisation’s job swap scheme to improve group-wide standards of care, including industry-leading dementia care. This will be invaluable experience in her new role explains Belong Chief Operating Officer, Stacey McCann:  “Cheryl’s perspectives on driving standards of care at multiple villages make her ideally qualified to be a General Manager. Her background, including helping to found Belong’s award-winning home care service, also gives her a particular understanding of many customers’ journeys, which often involve deciding to move to a Belong village after requiring domiciliary care.”

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