Avante Care’s Parkview home has received exceptional engagement in their recent social media content.
A series of simple, authentic “used to be…” videos — each celebrating a resident’s past profession or passion — has resonated powerfully with audiences. Together, the posts have generated:
- Over 17,000 likes (and rising)
- 533 comments
- 405 shares
The format is intentionally gentle and human: a resident holds a card showing who they “used to be”, then flips it to reveal their story. The combination of genuine smiles, personal histories and a warm, dignified tone creates an immediate emotional connection. Viewers respond because the content celebrates identity, individuality and person‑centred care in a way that feels deeply authentic.
This approach reflects Avante’s commitment to creating communities where every resident continues to live a vibrant, fulfilling life — and it’s clear that this message is landing strongly with the public.
You can view the viral videos here.
